Middle Market Advisory Firm providing innovative Debt Financing solutions to its clients

We 'add value' for clients through our intelligent and fervent engagement and we know that long-lasting relationships depend on the quality of our advice, which differentiates us from other firms

Our Focus

We support Indian businesses to enable them to compete on a global scale
We do in-depth business assessment aimed at benefiting our clients and creating value for them
We provide unbiased advice from a domain expertise perspective and we add value by creating highly personalized solutions to our clients

Innovative Solutions

We continuously evolve and innovate in terms of bringing in innovative funding solutions and strategic opportunities for our clients
We remain a valuable partner for our clients by staying engaged even after addressing there immediate strategic requirements.
We anticipate and prepare for the future needs of our clients by actively seeking new ideas and sharing industry developments

Presence

Goldenkey Advisory is based in New Delhi with consultants across India
Our Management holds rich experience in Debt Advisory services
We have been working closely with various growth stage companies across India for there funding requirements
We have various strategic associations in PSU Bank, Private banks, NBFC, AIFs, Performing credit funds

What We Do

1-Project Finance

We work closely with our clients to understand their requirement and accordingly analysis the best possible options which can be provided to them. We do both Greenfield and brown field project finance across sectors

2-dsds

We identify niche companies in our expertise sector which may be the next market leader. Our deep understanding about the sectors helps us to add value to the company

4-Promoter / Acquisition Finance

We assist our clients to acquire stake from existing shareholders or acquisition of other business. These funds are generally facilitated through AIFs and other fund houses

2-Working Capital

We choose niche companies in our expertise sector which may be the next market leader. We add value by deep diving and assess the maximum possible working capital requirement for our client and also find the lender best suited as per the requirements.

3-Structured Finance

We raise, manage and structure funding solutions to achieve client objectives by optimising company cash flow, improve working capital efficiency, create additional balance sheet capacity

4-Mergers and Acquisitions

We dig deep in identifying synergies among both the target and investor companies and work on building a future growth trajectory

We have developed strong relationships with many lenders and deep understanding of lender’s philosophy & preferences, with years of relationship with them

Our Niche - Mid Market Focus

With an exclusive focus onMid-Market transactions our seasoned professionals offer clients high quality debt advisory experience and advice

Our clients enjoy the expertise of a focused debt advisory with the personalized service of a boutique firm

Combined with our deep industry expertise and integrated team, we access the right, lenders to create options that produce the best value and terms for our clients on every assignment

Our practice combines rich industry knowledge and long standing relationships with expert advisory services in the mid-market

Our Approach

1. Identify

We identify and work closely with handpicked companies where we believe that we can add value through our sector expertise and knowledge
We offer customised solutions to our clients requirement

2. Handhold

We engage with the company on day to day basis and guide them on the financials side which lender likes to fund
We diligently run the process and provide high quality execution

3. Implement

We work systematically to create synergies between the company and the lender and showcase the proposition to the best suited lender to ensure future sustainability
We create win-win situations while negotiating and handling interpersonal dynamics
We leverage our deep rooted relationships in the Lender community and address potential issues ahead of its time

3. Implement

We work systematically to create synergies between the company and the fund and showcase the proposition to the best suited fund to ensure future sustainability
We create win-win situations while negotiating and handling interpersonal dynamics
We leverage our deep rooted relationships in the Investor community and address potential issues ahead of its time

1. Identify

We identify and work closely with handpicked companies where we believe that we can add value through our sector expertise and knowledge
We offer customised solutions to our clients requirement

2. Handhold

We engage with the company on day to day basis and help them become investor ready
We diligently run the process and provide high quality execution

Sectors

Renewable Energy: Hydrogen, Solar Project, Solar Module, Solar Cell, Ethanol, CBG, Biomass, Waste to Energy projects
Education: Test Preparation, Pre Schools, E-Learning, Vocational, Content
Healthcare: Hospitals, Medical Equipment Companies, Diagnostic Chains, Food Supplements
Manufacturing: Engineering, Electronics, Chemical and Consumer Products
Logistics: Cold Chain, Reverse Logistics, 3PL, Distribution Logistics
Agri Business and Food: Packaged Foods, Ready to Eat, Food Ingredients, Agri Companies
Hospitality: Hotels, Resorts, Restaurants

Key Differentiators

We consistently provide exceptional value in every engagement.
We do not accept any engagement where we can't foresee to deliver on promise
Our clients always receive our unbiased opinion. We deliver honest assessment of the issues, even if the message is a tough one.
We provide personalized solutions and work closely with the promoters to device the best solution

How We Work

Goldenkey Advisory is home to professionals who:

Provide Entrepreneurial Service.
Have a proven track record in adding value to professional services sector
Are good to work with and understand the pain points of a business

Our team is complemented by CAs, MBAs and other professionals who enable us to provide gamut of services on the Debt side

Our People

We strictly follow “ Customer Growth is our Growth”
We believe in long term relationships
We always treat everything that we learn about our clients' businesses as strictly confidential
We provide comprehensive confidentiality agreement as part of every engagement

Our Commitment

Besides client-specific research, we also follow in depth analysis of market
This research helps to map client requirement with potential target
We also subscribe to various database to ensure complete coverage on various sectors.

Our Thought Leadership

Fund Raising Support - Process

We have a dedicated debt raising team assisting clients in meeting their strategic objectives to raise capital. The deep connections of the team in the financial services industry including PSU banks, Private Banks, NBFCs, Alternative Asset Funds such as Performing Credit and Special Situations and other lending institutions proves to be excellent value for our clients

Process

Week 0 - 2

Developing the business plan and lender positioning

Preparation and finalisation of Pitch Document

Preparation and finalisation of Financial Model

Shortlisting potential Lenders

Week 2 - 4

Investor reach out with teaser

Sharing of document and information with lenders

Initial calls with the lenders and taking them through the business plan

Organise management meetings with the lenders

Week 4- 6

Lender Term Sheet finalization and execution

Coordinating the Lender Diligence process

Working with the company to address diligence questions

Organise further management meetings with the Lenders

Week 6 - 8

Negotiation and finalization of Definitive Documents

Signing of Definitive Documents

Financial Closure